SKU:
LSA4

A Rising Star: Native Advertising

Free
Brief Description:  How native advertising is used, revenue it is generating, pros/cons, measuring the performance, implementation and case studies.
  • Format: 
    pdf
  • Published: 
    July 2014
  • Language: 
    English
  • File Size: 
    2.42 MB
  • Product Code:
    LSA4
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SKU:
LSA4

A Rising Star: Native Advertising

Detailed Description: 

Native advertising is quickly becoming the hottest trend in advertising. Spending is growing faster than many other forms of digital advertising. In social media alone, BIA Kelsey estimates native advertising will grow to $5 billion in 2017, from $3.1 billion this year. Much the activity is stemming from mobile, as marketers look to match users’ continuing shift in media consumption to smartphones and tablets. This represents a signify-cant opportunity for agencies and publishers to create additional revenue streams. In this advisory report we will take a deeper look at the native advertising landscape and address the following questions:

What is native advertising? How is native advertising being used? How much revenue is native advertising generating? What are the pros and cons of using native advertising? How do you measure the performance of native advertising? What are some best practices for implementing native advertising? Are there some case studies?

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