SKU:
LSA1

Navigating the Last Mile: Insurance

Free
Brief Description:  Defines Last Mile Advertising, highlights insurance market: Seeking, Discovering & Considering Insurance
  • Format: 
    pdf
  • Published: 
    September 2014
  • Language: 
    English
  • File Size: 
    506.96 KB
  • Product Code:
    LSA1
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SKU:
LSA1

Navigating the Last Mile: Insurance

Detailed Description: 

In this whitepaper, we explore the evolving Last Mile Advertising environment for the insurance category, including how consumers are interacting with local insurance provider information and the ways that providers can reach and engage them more effectively. While not every form of local advertising available to insurance providers is highlighted within this report, we provide examples within each of the three segments of the Last Mile universe.

Key highlights, which are outlined in greater detail later in this report, include discussions on local insurance providers and how they have the opportunity to attract tens of millions of U.S. adults who purchase insurance-related products annually, and how insurance providers can target their advertising to reach those who most often purchase their products: consumers driven by life events or changes, such as becoming engaged, buying a new home, expecting a first child or moving to a new address. Furthermore, this whitepaper discusses how Print and online directories play an active role in the insurance marketing mix and that older consumers are more likely to use print and online directories and spend more on insurance-related products than younger consumers. It states how mobile advertising campaigns are becoming more popular for local insurance providers as consumers increasingly rely on mobile devices in their daily lives and how websites are an increasingly important tool for local insurance providers to reach consumers considering their products. There is also information on mobile-optimized websites, and how they are also becoming increasingly critical for local insurance providers as consumers more often search for insurance-related products via their smartphones and tablets.

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