SKU:
LSA554

The "Mobile Fanatics" How Mobile is Transforming Local Shopping

$995.00
Brief Description:  In this report, we detail how mobile has changed the traditional notion of the consumer, the characteristics and behaviors of the "mobile fanatics", and list ways marketers and businesses can provide a more targeted approach during the search process.
  • Format: 
    pdf
  • Published: 
    March 2015
  • Language: 
    English
  • File Size: 
    961.75 KB
  • Product Code:
    LSA554
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SKU:
LSA554

The "Mobile Fanatics" How Mobile is Transforming Local Shopping

Detailed Description: 

Today, we are in an era where connected consumers can move effortlessly between physical and digital channels along their purchase journey. This might seem as a dream come true for marketers and businesses- the opportunity to reach consumers anytime, anywhere. It’s not. It has been very challenging to keep pace with evolving consumer behaviors and technology usage.

Recognizing this challenge, we conducted a study to better understand consumers’ usage of mobile devices for local search. In this report, we detail how mobile has changed the traditional notion of the consumer- giving rise to a hyper-connected segment we call “Mobile Fanatics”. We detail the characteristics and behaviors of this segment, and provide some ways marketers and businesses can provide a more targeted approach to reach them during the search process.

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