SKU:
LSA998

Local: Online Video’s Next Frontier

$495.00
Brief Description:  This report details online video’s transition to the local/SMB space and identifies three key drivers pushing online video deeper into local markets.
  • Format: 
    pdf
  • Published: 
    July 2015
  • Language: 
    English
  • File Size: 
    5.78 MB
  • Product Code:
    LSA998
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SKU:
LSA998

Local: Online Video’s Next Frontier

Detailed Description: 

Year over year, the number of local businesses utilizing online video as a part of their marketing mix is set to nearly double by the end of 2015. What is fueling this growth and is it sustainable? In this report, the Local Search Association (LSA) offers both proprietary and third party data on market growth, the influence of video advertising on consumer behavior, an overview of the local video ecosystem and additional perspective from bieMedia, a leading provider of online video marketing content for the last 20 years.

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