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Frequently Asked Questions

How many campaigns do you have?

LSA Insights currently houses over 350,000 campaigns and new data and data sources are added to the database with regularity. 

How much does it cost?

Access to LSA Insights is granted through a yearly subscription model. Pricing starts at $7,500 per module (Mobile, Search, PYP, etc.) but significant discounts are available to LSA members and data contributors. To learn more about pricing contact LSA’s Business Development Manager Kevin Kalinowski at (248) 244-0713.

Where does the data come from?

LSA Insights is comprised of data sets submitted by publishers, agencies, advertisers and other applicable organizations in the local media, marketing and advertising space.  The database relies on contributions from the industry and will expand as more organizations get involved. If you’re interested in getting involved, contact LSA’s Director of Research Jason Peaslee at (248) 244-6206.

How do you maintain privacy?

Data is scrubbed and anonymized so privacy of the data is maintained. Non-disclosure and other legal documents can be executed to ensure all levels of privacy are maintained.

What are your future enhancements?

We are in the process of adding and refining Social Media and Video performance data, geography filtering, more IYP data fields, Quarterly Trends Reports, and a Benchmarking Analyzer tool.

Who do I talk with to get a subscription? What is the process?

To learn more about subscribing, contact LSA’s Business Development Manager Kevin Kalinowski at (248) 244-0713. Kevin will assess your organization’s membership status and data needs to develop a personalized subscription plan for your organization.

How many people can get logins?

For each module subscription organizations are entitled to 5 unique log-ins. If interested in more than 5 log-ins, discounted rates apply.

Can we have a private demo?

Yes! To schedule yours today, contact LSA’s Business Development Manager Kevin Kalinowski at (248) 244-0713.

Do I need a subscription to access the research reports and sales aids?

You can purchase individual research reports and sales aids directly on without a subscription. However, access to all module specific reports is included with your subscription. Remember, in order to receive your company discounts on our reports you have to be logged in with your userid that was provided by us. If you’re unsure if your company is a current subscriber, please contact us

Are you going to release insights/trends from the database?

Yes! We plan to develop quarterly trend reports based on the data in the LSA Insights database that will only be available to LSA research subscribers.

How do I get help when using LSA Insights?

The LSA staff are always available during business hours to answer any questions you may have, whether it’s how to use the modules or how to download reports. There is a “Contact Us” link on the upper right hand corner of every page which directs your inquiry to an LSA representative or you can give us a call at (248) 244-6200 and a member will be here to assist you.