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Report: 70 Predictions for 2019 from Local Marketing Experts

January 18, 2019 — By Greg Sterling
Predictions, what are they good for? For one thing, they’re an interesting way to peer into the collective mind of the industry at a moment in time. What are people seeing or thinking will matter? What strategies and tactics are top-of-mind? Predictions both reflect reality and, as perceptions of the immediate future, help shape it. This is LSA’s third year of compiling predictions (2017,...
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Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform

April 20, 2018 — By Greg Sterling
Now widely reported, Amazon for the first time disclosed how many Prime members it has around the world — more than 100 million. It didn’t provide a regional breakdown but third party estimates suggest the bulk of Prime subscribers are in North America. The number was presented in a shareholder letter (.pdf) filed with the Securities and Exchange Commission:...
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Survey: 50% of SMBs ‘DIT’ Their Websites

March 26, 2018 — By Joe Morsello
Despite the prominence of search and social media for local discovery, consumers continue to utilize and rely on websites on the local path to purchase. A new 2018 LSA study found that 71% of consumer have used a company website in the last month to access local information (products, services, hours, location, etc.). Additionally, 25% said...
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Study: 70% of Co-op Ad Dollars Still in Traditional Media

March 13, 2018 — By Joe Morsello
Increasingly, brands are updating co-op programs to encourage use of digital media among their local retailers. LSA’s co-op database shows hundreds of programs with digital funds. Some brands are being more aggressive in this than others, but it appears the majority aren’t shifting dollars to digital fast enough. A new report from Brandmuscle found that...
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Study: 97% of SMBs DIY Marketing, Most Don’t Get It

March 6, 2018 — By Joe Morsello
Based on several studies, the do-it-yourself (DIY) approach to marketing appears to be the norm among small businesses. While it may be the norm, it isn’t necessarily the most effective approach and new data suggest that many small businesses may be overlooking or unaware of critical components of the local marketing mix. According to Brandmuscles’s...
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2018 Prediction: Map Listings Will Drive the Future of Local Search

February 12, 2018 — By Courtney Dobson
At the end of 2017 we asked members of the extended LSA community to tell us what they expect in 2018 for location-based marketing and media. We received a broad mix of predictions from over 60 industry professionals and compiled them into a free report. Below are the predictions submitted by Bernadette Coleman, CEO at...
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2018 Prediction: Google vs. Facebook Local Space Race Continues

February 7, 2018 — By Courtney Dobson
At the end of 2017 we asked members of the extended LSA community to tell us what they expect in 2018 for location-based marketing and media. We received a broad mix of predictions from over 60 industry professionals and compiled them into a free report. Below are the predictions submitted by Garrett Sussman, Content Marketing...
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3 Charts: Understanding Research Online, Buy Offline Behavior

January 30, 2018 — By Joe Morsello
In 2015, Deloitte expected 64 cents of every dollar from in-store sales to be influenced by the internet that year. Over two years later and the impact of digital media on the path-to-purchase continues to evolve, with slightly different paths when it comes to purchasing from a brick and mortar location vs. a service area business....
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Replay: What Local Marketers Must Know in 2018

January 26, 2018 — By Joe Morsello
In the latest LSA webinar, Mike Blumenthal and David Mihm discussed their predictions for the local marketing space and what they mean for digital agencies and media companies in 2018. Topics included local SEO, Google and GMB, reviews and reputation management, local ads and voice search. In addition to reacting to the predictions in LSA’s...
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Study: Smart Speakers Changing Media Usage, Purchase Behaviors

January 22, 2018 — By Courtney Dobson
As the popularity of smart speakers like Amazon Alexa and Google Home continues to grow, marketers are asking: How will these devices impact consumer-shopping behaviors? What about local search and discovery? A recent study from NPR and Edison Research offered some new insights into how smart speaker ownership impacts a consumer’s purchasing habits. This is...
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