LSA Insights is the hub for all of the Local Search Association’s research and data. It brings together LSA’s reports, charts, studies, webinars, infographics and more. The site contains thousands of data points related to local media and marketing to help members with marketing, internal planning and sales support.

Research Focus

  • Local/location-based marketing
  • Cross-platform consumer behavior
  • SMB & national-to-local
  • Local commerce/on-demand services
  • Ad performance data
  • Online-to-offline attribution (O2O)

How to Use LSA Insights

  • Internal and strategic planning
  • Marketing presentations and support
  • Sales support/marketing collateral
  • Internal and external market education
  • Content marketing

Featured Reports

This whitepaper provides a detailed guide for local SEM technology platform providers.

This whitepaper provides a detailed view into advertiser churn.

This whitepaper examines the state of mobile ready websites and the opportunity that exists for local businesses.